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March 2012

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Butter LONDON Enters Lip Category with Launch of LIPPY

Written by , Posted in Blog

butter LONDON is excited to announce the launch of LIPPY this April, with exclusive availability at Ulta in March!

Dictionary Definition:  LIPPY – British slang for someone who makes impertinent or cheeky remarks.  (Glosses are $17 each)

butter LONDON™, the cult phenomenon of the nail industry, built their reputation on cutting edge colour.  Their 3 Free nail lacquers are create backstage at Fashion Week and have made their way from catwalk to sidewalk in record time.  This season, butter LONDON™ will expand their hold on colour with the launch of LIPPY, a range of long-wearing, lacquer-like lip glosses in shades to match their famous nail lacquers.

As a backstage fixture, the brand noticed a growing trend for S/S 2012 in “matchy-matchy” manicures, pedicures, and lips.  This elegant, classic look is making a comeback, but modernized with fresh new colours.  The LIPPY colours are rich and densely pigmented for a look that’s deliberate, high fashion, and luxe, just like the brand’s nail lacquers.

LIPPY will launch with five bespoke butter LONDON™ shades – Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl – in April.  (Ulta will have exclusive availability in March)

 

 

 

 

5 Comments

  1. Jeanne

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