Butter LONDON Enters Lip Category with Launch of LIPPY
Written by Elessa, Posted in Blog
butter LONDON is excited to announce the launch of LIPPY this April, with exclusive availability at Ulta in March!
Dictionary Definition: LIPPY – British slang for someone who makes impertinent or cheeky remarks. (Glosses are $17 each)
butter LONDON™, the cult phenomenon of the nail industry, built their reputation on cutting edge colour. Their 3 Free nail lacquers are create backstage at Fashion Week and have made their way from catwalk to sidewalk in record time. This season, butter LONDON™ will expand their hold on colour with the launch of LIPPY, a range of long-wearing, lacquer-like lip glosses in shades to match their famous nail lacquers.
As a backstage fixture, the brand noticed a growing trend for S/S 2012 in “matchy-matchy” manicures, pedicures, and lips. This elegant, classic look is making a comeback, but modernized with fresh new colours. The LIPPY colours are rich and densely pigmented for a look that’s deliberate, high fashion, and luxe, just like the brand’s nail lacquers.
LIPPY will launch with five bespoke butter LONDON™ shades – Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl – in April. (Ulta will have exclusive availability in March)
Very nice colors, but I don’t know if the marketing concept is so great. Putting those two side by side make me think of yucky nail polish odor on my lips!
Elessa, you’re in marketing too right? Give em some tips!
I really love some of the colors! …such a good idea…but I find Butter overpriced…