Icelandic Glacial Water Partners with Christian Dior Skincare for the 2012 Diorsnow Product Line December
December 06, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral®
premium natural spring water Icelandic Glacial™, announced today their partnership with
Christian Dior for the 2012 launch of Diorsnow, a line of skin-whitening beauty products
under Parfums Christian Dior infused with Icelandic Glacial™ water. Diorsnow will be
the first line of beauty skincare products from Dior to feature a new formulation
exclusively hydrated by Icelandic Glacial™ Water.
“With Icelandic Glacial’s remarkable purity and optimal mineral balance, we are proud that
Christian Dior selected our water to help enhance the efficacy of their skincare products,”
said Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “This partnership
further demonstrates Icelandic Glacial’s Ölfus Spring as an essential natural resource of
the highest level.”
Completely devoid of pollution, Icelandic Glacial™ Water is one of the purest waters in
the world. Derived from a pristine natural spring, and free from all traces of acidity thanks
to its journey through volcanic rocks, Icelandic Glacial™ Water has been deemed by Dior
to have optimal biological properties and the power to recreate the best global skin
environment, spontaneously improving the transparency of the complexion.
“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in
skin cells, but also to act in favour of all skin transparency features. These results make it the perfect asset to
go beyond whitening toward immaculate transparency,” said Edouard Mauvais-Jarvis, Scientific
Communication Director for Dior. “It is so effective and so complementary to our core active ingredients
that we have decided to replace 100% of the water in our formulas by Icelandic Glacial water to reach new
levels of efficiency and pleasure in the whole Diorsnow range.”
As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic
Glacial™ delivers water of exceptional purity to consumers with a “net zero” carbon footprint. Icelandic
Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed
during a massive volcanic eruption more than 4,500 years ago.
The first Dior skincare products infused with Icelandic Glacial™ water will be officially launching in the first
quarter of 2012 throughout the Asian market.