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Boost Volume and Raise Awareness

Infuse fine or flat hair with soft volume, moisture and colour protection with PureVolume – while helping to support a vital cause!  In conjunction with this limited edition promotion, Pureology will make a flat $20,000 donation to Susan G. Komen for the Cure® in support of their mission to end breast cancer forever.  Kit includes:

PureVolume Shampoo (10 oz)
Reveal natural fullness while infusing hair with moisture and protecting colour from fading.  This ZeroSulfate® shampoo gently cleanses without stripping colour, and delivers exclusive volumizing technology, leaving hair bouncy, lustrous, and radiant.  The exclusive AntiFadeComplex® maximizes colour retention.

PureVolume HairCondition (8.5 oz)
Experience lightweight moisture that detangles and defends colour without weighing hair down.  This innovative daily conditioner with exclusive volumizing technology and multi-weight proteins creates fullness from within to reveal nourished, vibrant hair with natural body.  The exclusive AntiFadeComplex® maximizes colour retention.

PureVolume BlowDryAmplifier sample (packette)
Infuse hair with body and flexible bounce while blow-drying.  This lightweight, ZeroAlcohol™ formula with heat-activated volumizers creates long-lasting fullness and enhances colour brilliance in fine to medium hair types.  The exclusive AntiFadeComplex® maximizes colour retention.

Availability & Pricing:
Suggested Retail Price: $39.00
Available: September/October 2011, Pureology.com for participating salons

About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer more than $1.9 billion invested to date.  For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.