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In 2010, Lancôme launched Genes Day, a one-day national tribute to the beauty of scientific research benefiting St. Jude Children’s Research Hospital. This year, Lancôme continues the celebration, once again donating $7 from the purchase of every Génifique Youth Activating Concentrate on October 21st to St. Jude to benefit research and help save children’s lives.

For this second annual Genes Day, Lancôme has committed to raising double as much as last year—$300,000 from one day of sales. Additionally, Dillard’s has embraced the spirit of giving by starting its donation early. Together with Lancôme, $7 will be donated to St. Jude for every Génifique Youth Activating Concentrate sold at Dillard’s from October 2nd to October 23rd.  You can also visit any Lancôme counter to receive a Génifique seven day sample (image attached) to try before buying.

The success of this initiative and the life-saving benefits it affords are dependent on participation. We truly hope you can support us by rallying your readers to get involved.

Thank you for your support!

More information

TWITTER HANDLES: 

• @lancomeparis
• @StJude

TWITTER HASHTAG:

• #GenesDay

LINK TO FACEBOOK APP:

• http://bit.ly/GENES

LINK TO PURCHASE:

• http://bit.ly/GENES

 

Please support Lancôme Genes Day!