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September 2011

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Joico RevitaLuxe

Written by , Posted in Blog, Joico

JOICO INTRODUCES K-PAK REVITALUXE
BIO-ADVANCED RESTORATIVE TREATMENT
Technologically Advanced Treatment Corrects and Protects Instantly

Joico–the professional hair care company long-recognized for its leadership in technologically advanced hair repair-introduces the next generation in healthy hair innovation. The new K-PAK RevitaLuxe Bio Advanced Restorative Treatment actually repairs and restores years of damage instantly by reconstructing the hair structure from the inside out. What’s more, it offers dramatic cumulative benefits, by continuing to correct and protect strands with regular use. With its unique combination of advanced damage repair plus superior moisture infusion, RevitaLuxe instantly transforms overly-stressed and compromised strands into luxuriously soft, strong and healthy hair.

RevitaLuxe’s Groundbreaking Technology
The RevitaLuxe Restorative Treatment features Joico’s new bio-advanced, patent-pending, Keratin Peptide Complex which actually mimics the natural hair repair mechanism that exists deep within the cortex of each hair strand. This complex features bio-mimetic peptides that actively target and rebuild weak, damaged and broken areas on the hair, instantly strengthening and rejuvenating. Tests on actual salon clients show that after just one use, hair contains four times as many healthy keratin peptides as it did before application; and after three days of use, it contains more than seven times as many peptides. This means that in addition to repairing existing damage, RevitaLuxe continues repairing and it stands guard against future damage from chemical, environmental and thermal stressors by creating a “molecular bandage” on the hair surface. It also helps prevent premature color fading and maintains color luster.
In addition to Bio-Mimetic Peptides, RevitaLuxe contains these advanced and luxurious ingredients:
Keratin Amino Acids–19 essential amino acids that restore hair’s moisture balance to improve luster and elasticity.
Joico Quadramine Complex-Joico’s signature combination of deep-penetrating, keratin protein molecules provide incomparable damage repair and ongoing strengthening.
Jojoba Oil-this rich moisturizer penetrates deeply to soften and condition hair as it promotes elasticity, shine, combability and manageability.
Aloe Extract-a natural ingredient that provides additional, luxurious moisture.

At Home and in the Salon
As the newest addition to the Joico hair repair family, RevitaLuxe is ideal for use as a home treatment with any Joico K-PAK Shampoo. It’s also an excellent in-salon, pre- or post-chemical service treatment. Before a chemical service, it will restore hair to its optimum condition in order to receive permanent hair color. Afterward, it instantly restores hair’s proper pH balance, strength and moisture.

RevitaLuxe is excellent for all hair types, including dry, damaged and color-treated.

It’s currently available at fine salons worldwide.

Suggested Retail Price (ea.)


RevitaLuxe Bio-Advanced Restorative Treatment 5.1 oz. (150ml) $22.95
RevitaLuxe Bio-Advanced Restorative Treatment 16.9 oz. (500ml) $39.95

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